Cardi B launched a new campaign with organic formula brand Bobbie to challenge the stigma around formula feeding and spotlight the country’s maternal health crisis, particularly the racial disparities that continue to plague Black and Brown mothers.
The Bronx-born rapper, currently expecting her fourth child, was named Bobbie’s Chief Confidence Officer as part of the company’s “The B is for Bobbie” initiative, which debuted Wednesday (October 15).
The campaign encourages parents to feel secure in their feeding choices while drawing attention to the United States’ soaring maternal mortality rate.
“You’re not a bad mom for giving your baby formula,” Cardi B said in the campaign’s announcement. “You know what’s bad? Not feeding your kid.”
The United States continues to report the highest maternal death rate among developed nations, according to CDC data.
Black and Brown women are three times more likely to die from pregnancy-related causes than white women — a fact Cardi B emphasized in a campaign video.
“Every mother deserves to have a healthy and safe delivery,” she insisted. “Every mother deserves to have a doctor that cares about you and your baby, not just, ‘Oh well, we delivered it,’ whether it’s safe or not.”
Cardi B speaks about the maternal health crisis in the US, where black and brown mothers are two to three times more likely to have fetal accidents during childbirth. pic.twitter.com/37L9M7VsnJ
— CardiBArchive (@cardibarchive_) October 15, 2025
The Grammy winner, who has three children — Kulture, Wave and Blossom — said she personally used Bobbie’s Organic Whole Milk Infant Formula for her youngest daughter after facing difficulties with breastfeeding.
Her experience mirrors that of many mothers who struggle with milk supply but are made to feel guilty for choosing formula.
The campaign also responds to the lingering effects of the 2022 formula shortage, which left many parents scrambling and fueled misinformation about formula safety.
Despite formula being a reliable and nutritious option, stigma around its use persists.
To support broader change, Bobbie’s advocacy division, Bobbie for Change, is pledging $75,000 to organizations such as Paid Leave for All, BirthFUND and 4Kira4Moms — all of which work to improve maternal care and push for expanded paid leave.
The campaign also includes a hotline — 732-QQ-CARDI — where parents can share their feeding stories. Bobbie plans to compile these messages and send them to lawmakers to encourage policy reform. Eight participants will receive three months of paid parental leave from the company.
The U.S. remains one of the few developed countries without a national paid parental leave policy, making it harder for working mothers to breastfeed for extended periods or recover fully after childbirth.
“Society needs to have our back with support structures like paid leave and safe births for all parents,” Cardi B said.
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