Founder of Black-Owned Fragrance Brand Teams Up With JCPenney to Launch Luxury Collection

November Nichols, the African American founder and CEO of a perfume model referred to as Chémin, has teamed up with JCPenney to unveil a brand new reasonably priced luxurious assortment. The collaboration brings the road of gender-neutral perfumes and physique merchandise to greater than 50 of JCPenney’s shops nationwide and their on-line platform.

Along with retail big JCPenney, Nichols is devoted to creating Chémin’s merchandise accessible to everybody whereas sustaining the identical pleasant scents and sensory experiences its loyal purchasers have come to like.

The Chémin assortment is now obtainable at JCPenney shops in varied states, together with Arizona, California, Florida, Georgia, Illinois, Louisiana, Maryland, North Carolina, New Jersey, Nevada, New York, Texas, and Utah. The vary contains not simply perfumes but in addition a wide range of pure physique merchandise reminiscent of physique butters, crystal-infused physique oils, Vitamin E sugar scrubs, charcoal scrubs, and lotions, in response to Black Enterprise.

Based in 2017, Chémin holds a particular place in Nichols’ coronary heart, paying tribute to her paternal grandmother, the “medication lady” Mary Lena “Chémin” Portalis. Since then, the model has been recognized for its give attention to self-care, exploring the intersection of magnificence, wellness, expertise, service, artistry, and life. Except for wonderful fragrances and physique merchandise, the model additionally makes hand-poured soy candles and artisan handcrafted teas.

Chémin, which is the one Black model with its personal perfume home, additionally provides a singular “Chémin Customized Perfume Expertise” the place people, teams, and organizations can create their very own signature scents by way of consultations and formulation classes, and curate their palette of perfume accords, taking house a bottle of their very own creation.

Furthermore, Nichols is dedicated to empowering artisans and rising range within the perfume trade. With the perfume sector projected to generate important income, she is optimistic that extra minorities and girls will enterprise into this profitable trade.

Study extra concerning the model through its official web site at MaisonChemin.com

Additionally, make sure you observe them on Instagram @MaisonChemin