Meet Marquita and Deven Carter, the African American couple behind Blanket Pancakes & Syrup. Their pancake and syrup merchandise, born from a quest for more healthy breakfast choices, have landed on the cabinets of main retailers like Costco and Walmart. Ranging from humble beginnings, they’re now hitting $1 million in gross sales in lower than 5 years.
Marquita and Deven, primarily based in North Carolina, aimed massive from the beginning. Even with simply the 2 of them, they structured their enterprise like a giant enterprise. Marquita, the CEO, and Deven, the COO, poured their hearts into each facet, from advertising to operations.
“Once we began the corporate, we noticed larger and we handled it as such,” Marquita instructed the US Chamber.
“In case you see your self as only a mom-and-pop operation, you are going to restrict your self,” Deven added.
The concept for Blanket sparked throughout Marquita’s high-risk being pregnant when she sought pure elements for her favourite breakfast. They crafted do-it-yourself recipes, free from synthetic components like excessive fructose corn syrup, which they initially shared with household and mates.
They ultimately began promoting in native farmers’ markets and expanded to providing do-it-yourself pancake mixes and syrups. The enterprise identify, Blanket, conveys heat, coziness, and safety — qualities they need clients to really feel when having fun with their merchandise.
Their journey gained momentum when phrase of mouth led to native shops, and TV publicity, and grew into regional chains and retail giants like Walmart, Costco, and extra. Regardless of challenges in securing credit score, they persevered, tapping into private financial savings to meet orders.
Now, with over $1 million in gross sales, they’re eyeing broader horizons. In search of traders by way of platforms like StartEngine, they purpose to scale manufacturing, increase advertising efforts, and meet the rising demand.
Alongside their entrepreneurial journey, they’ve discovered vital classes akin to setting floor guidelines as a married enterprise couple, asking for assist, and prioritizing the fitting partnerships. The Carters imagine in doing the fitting factor and specializing in their imaginative and prescient, assured that Blanket Pancakes & Syrup will grow to be a family identify.
“There is no such thing as a cause why Blanket Pancakes & Syrup is not going to be a family identify simply as massive as every other model on the market,” Deven stated.
Study extra in regards to the model by way of its official web site BlanketPS.com
Additionally, remember to comply with them on Instagram @BlanketPancakes
