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A Black women-led reproductive justice group that raises consciousness of points on the intersections of race, gender, class, sexual orientation and gender id has launched a brand new marketing campaign aimed at educating Black voters on reproductive points forward of the 2024 election.
In Our Personal Voice: Nationwide Black Girls’s Reproductive Justice Agenda kicked off its I Am A Reproductive Justice Voter marketing campaign final week.
MORE: Abortion Is A Top Issue For Black Women Voters In 2024 Presidential Election, Poll Finds
The brand new initiative goals to contain, educate, and mobilize Black girls voters throughout a dozen states and drive turnout to advocate for insurance policies that advance reproductive justice, which is defined by In Our Own Voice as “the human proper to regulate our sexuality, our gender, our work, and our replica.”
Constructing upon the years of empowering Black communities via voter engagement utilizing the Reproductive Justice framework, this 12 months’s marketing campaign led by In Our Personal Voice will embrace digital commercials focusing on Black voters and billboards in these states, the group stated in a press launch despatched to NewsOne.
On its web site, voters may have entry to a complete record of state-specific voter guides and a digital panel may even be curated by business leaders to coach individuals on essential Reproductive Justice points. Additionally, the Black RJ Historical past Stroll set up will function a touring exhibit designed to coach communities concerning the historical past and accomplishments of the Reproductive Justice motion.
“We now have an opportunity to find out what occurs in our communities for years to come back. We’re daring, fearless, highly effective and devoted to defending your capacity to be wholesome, supported, and liberated,” the I Am A Reproductive Justice Voter marketing campaign web site states. “We are able to mobilize broad bases throughout states to make sure that Reproductive Justice coverage priorities are centered.”
In Our Personal Voice’s marketing campaign comes on the heels of a brand new KFF examine which found that Black girls are extraordinarily involved about the way forward for abortion rights heading into the 2024 presidential election. In keeping with the examine, 28% of Black girls stated that abortion rights and entry had been an important points when deciding who to vote for president in November.
The info highlights the obstacles Black girls typically face when accessing important reproductive healthcare providers, together with contraception, household planning and abortion care.
Black girls are three times more likely to die from being pregnant than their white counterparts. Traditionally, Black girls have confronted disproportionately greater charges of being pregnant issues, together with circumstances like hypertension, preeclampsia, and hemorrhage. Additionally they experience the best fee of cesarean part, reaching 36 % even in low-risk births. This disparity is basically attributed to medical coercion and systemic inequities throughout the healthcare system. Lack of healthcare and high quality well being officers can even pose challenges.
Over 61% of current Black moms reside in states the place abortion is banned, surpassing the general fee of fifty% amongst all girls and 53% amongst white girls. Roughly 56% of the nation’s Black inhabitants lives within the South, the place many Black moms face restricted entry to complete reproductive healthcare, together with abortion providers.
Regina Davis Moss, President and CEO of In Our Personal Voice, hopes that the I Am A Reproductive Justice Voter marketing campaign will give Black girls the arrogance to vote for insurance policies that can empower them and provides them autonomy over their our bodies.
“Black girls are the most important voting bloc within the voters, and our collective voice has the ability to swing elections across the nation. Black girls overwhelmingly help increasing abortion entry, however they’re additionally voting with points like financial justice, public well being and freedom from discrimination in thoughts,” Moss shared in an announcement.
“Attaining coverage change to make sure we will all make our personal selections about our our bodies and our futures begins with electing Reproductive Justice champions who will prioritize the values and coverage pursuits of Black girls, women and gender expansive folks. We’re dedicated to reaching Black voters the place they’re and beginning important conversations about how Reproductive Justice impacts their lives to indicate how their selections on the poll field can transfer the needle.”
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